The brief
Raise profile of Creative Business Finance (CBF) brand, website and services.
CBF specialises in raising cash for owner-managed businesses and SMEs to fund everything from expansion, acquisitions, management buy-outs and buy-ins, to refinancing and turnarounds.
Our approach
Say Something launched CBF to the trade and national media positioning it as the best online, independent, commercial finance broker in the UK.
Particular focus for the campaign was put on co-director and the author of four books on finance and business issues, Mark Blayney. As a key industry figure, his strong reputation created additional kudos for CBF. As a result Mr Blayney became a key spokesman for the media.
Key Achievements:
- Quality coverage in regional, national business and trade media including Financial Times, Money Marketing, Financial Advisor
- Successfully positioned CBF as the best online, independent, commercial finance brokers in the UK creating deal flow
- Established co-director Mr Blayney as a ‘must’ talk to’ industry expert for the media
- Helped to drive traffic to Creative Business Finance’s core factoring website and services