The brief
Launch and promote the Luella for O’Neill collaboration - market the products in a way which encouraged new audiences but did not impact on core markets of snow and surf.
Our approach
Say Something supported a three-day press launch in London, pre and post event publicity, and continuing activity to drip feed and consolidate the message.
O’Neill is the original Californian surf brand which has increasingly competitive markets across the USA and Europe. Say Something created and distributed press material and products to the national and regional store area media including press releases, look books, product information and e-newsletters on fashion collections.
Key Achievements:
- Quality coverage in every high-end glossy magazine in UK including Vogue, Glamour, Marie Claire and Elle
- Maximum exposure in the UK fashion industry’s trade magazines including Drapers
- Exposure for the collaboration on ITV’s This Morning programme
- Successful profile raising to enable UK distribution to operate at levels high enough to secure another season of the collaboration
- Quality coverage across all surf press who successfully embraced the collaboration