The brief
Raise Pertemps People Development Group’s (PPDG) profile as a strategic partner in tackling unemployment and delivering initiatives within the Government’s Welfare Reform Strategy.
Our approach
Say Something indentified key unique selling points for PPDG, which gave them a point of differentiation in a competitive marketplace. We also identified the needs of all involved - the client, Government strategy, the unemployed, employers and the media. Using that information, we embarked on a sustained and strategic PR campaign using newsworthy press releases, creative photography, topical advice pieces and trade coverage - all with solid news hooks and a distinct human interest or news agenda-led focus.
Consistently high levels of coverage within key media gave PPDG a greater share of voice than its competitors, created awareness in Whitehall, established partnerships with leading bodies and organisations and created an industry expert perception for figureheads in the company. The campaign has a legacy which continues to this day.
Key achievements
- Increased awareness of PPDG brand
- Regular page-lead stories within target media
- Attracted key target audiences to events, with a high conversion rate (i.e. people then helped into work)
- Solid trade coverage including international press
- Interviews with key company spokespeople on regional prime time broadcastings including BBC Radio Tees, Look North and Tyne Tees Television